● About
Yori Ettema
Maker across product design, film and technology. Where function and feeling meet.
“Images are not only a representation of reality, but a way to influence it.”
— YORI ETTEMA
ABOUT ME
Film, design, research.
Always with a bigger purpose.
I combine creativity with an analytical eye. My work is about exploring new possibilities, whether by using technology, rethinking a space or telling a story that sticks.
I enjoy working with people who want to build something meaningful. Whether it’s a film, a product, a book or a research project, I bring ideas to life with an eye for detail, substance and impact.
/ ART/TECH
/ FILM
/ PRODUCT DESIGN
/ EDITORIAL DESIGN
The approach
Yori Ettema is a maker working across product design, film and technology. The common thread is an approach that’s both technical and artistic — an interest in how something works and what it means, without treating those as separate questions.
The work moves between materials and disciplines. A piece of furniture in raw aluminium and MDF. A therapeutic tool that uses AI-generated video to help people face their fears. A short film, a book, a clinical interface — different forms, the same way of working: taking an idea and building it into something that holds up in detail.
Much of it sits between fields rather than inside one. Technology provides the tools, design gives them direction, and craft keeps the result solid. The work spans camera, workshops and software, but the aim is consistent: where function and feeling meet.
Based in the Netherlands. Available for commissions and collaborations.
YORI ETTEMA
CONTACT